Packaging is a crucial part of any company. It needs to be designed in such a way that it portrays the brand’s identity and creates an impact on consumers. But with so many packaging companies, along with the pressure from changing trends, there are plenty of mistakes that can happen when designing or creating your own custom packaging for your product. For example, retailers tend to forget the protective factor of packaging for their products in the cbd industry. For tincture box packaging, you need it to be sturdy enough that it can prevent the spilling and breakage of bottles.
In this blog post, we will discuss some common mistakes in packaging and how you can fix them.
Why Does Creative Packaging Design Matter?
Packaging can be considered as the final touch to your entire brand. Therefore, it is important that you get creative with your designs and make sure they are consistent throughout all of your branding elements. Any business owner or marketing manager needs to focus on packaging design since consumers may judge a book by its cover rather than reading what’s inside.
The Common Mistakes that Companies Make
There are quite a few common mistakes that companies tend to make. Some of them are as follow:
The Clumsy Look to Packaging
When it comes to packaging design, there are different kinds of mistakes that can be made. If you want your product to stand out on the shelf and capture attention, then avoid making these common mistakes:
- Using too much type or having an unappealing font choice.
- Making sure colors don’t clash with each other, so they look like a mess when put together.
The Unnecessary Features in Packaging Design
Some companies tend to overdo their designs by adding unnecessary features such as ribbon pulls or hard plastic parts, which will not do anything for consumers except make things more difficult than necessary. Always think about what makes sense for your target audience and how they might interact with the package itself.
Tips on Having Professional Packaging Look
You can have a professional packaging look by taking a few steps into consideration. First, make sure that the materials you are using for your packaging are up to date with today’s market trends. Second, try to keep it fresh and new by making use of designs that have not been used recently or never at all before. Thirdly, place yourself in consumer shoes so they can easily relate to what their experience might be like when opening the package itself.
The Cliché Packaging Design
This is another mistake that companies make. They simply follow what other people are doing, thinking it will give them the same effect. But even if you were to use similar designs as your competitors, that does not mean consumers will appreciate or like it.
If you decide to sell products online through your e-commerce website, then there is a certain design that should be part of every package because this implies trust and professionalism towards customers who buy from you. This includes shipping labels with all the information needed by buyers so they can track their orders easily. Also, include the return address label in case returns need to happen later on before reaching its final destination (the buyer).
Be Memorable with Your Packaging
To fix the problem of cliché packaging design, you need to come up with a packaging design that has the potential to mark a lasting impression on your customers’ minds. The best way to do this is by using combinations of colors that are pleasing.
Also, always use large print for headlines because it can help draw the eyes of customers who are scanning through products on store shelves that have similar-looking packaging designs. You need to make sure that your product has a unique look and feel apart from all other competing brands.
This means focusing more on what makes your brand different rather than why it is exactly like those competitors’. You also want to bear in mind how useful or practical will be each part of the package as they tend not only to affect its usability but also shape perception about quality and usefulness thereof among buyers.
Packaging is Not User-Friendly
The common mistake in the making of packaging is that it is sometimes not user-friendly. Many things can go wrong in the process of design, production, and distribution. For instance, you would want to avoid using small fonts which are unreadable or too tiny products that require a magnifying glass for buyers to be able to see what they’re buying. Even worse is if your product has no instructions on how to be used or consumed, thereby causing inconvenience among customers who do not know how to do it properly.
Make Your Packaging Convenient for Customers
One way to avoid making your packaging as inconvenient for customers as possible is by including the instructions on how it should be used or consumed. In addition, you want to make sure that their product does not have small fonts which are unreadable and too tiny products that require a magnifying glass for buyers to see what they’re buying.
You can also use clear materials so even children will be able to understand easily without having any problems with visibility whatsoever. The best thing about this kind of mistake is that its effects can cause a negative impact on your company’s goodwill and success in the long run if not solved immediately because people might lose trust in your brand due to poor packaging design.
Wasted Space in Packaging
This is a common mistake that there is a lot of negative spacing in the packaging boxes. This is a mistake that can be fixed easily if you make sure to check all of your boxes before they go out for sale. If there are any negative spaces, you should fill them up with other materials or inserts to not waste space and make the packaging look sleek and professional rather than sloppy.
The Concluding Remarks
Packaging design matters. It can make or break your product in the market, and it’s crucial to have professional-looking packaging if you want to be successful with sales. For the perfect packaging solution, you can have custom tuck top packaging boxes. They are organized enough to keep your products intact and in place.
You should avoid clumsily designed packages that look like they were done by someone who doesn’t know what he’s doing. Avoid putting unnecessary features on your package, so people don’t feel overwhelmed at all of the stuff they need to do before opening up your box or bag of goodies inside. If possible, try not to use clichés.