TikTok has been transforming the video creation industry since its launch in 2018. The app process allows content developers on the platform to reach millions of views regardless of their Android device. Below, for example, even the founder with the partners of the disciples can pass the night. TikTok success has inspired two other social media juggernauts, Instagram and YouTube, to announce similar features to TikTok.
Instagram launched its special Reels in 2020, while YouTube launched shortly in 2021. But how are these features different from TikTok? Or are they all the same? This is what we will see at the time of this publication. So, read on!
On the surface, there are many similarities between our platforms. For starters, all of us allow users to select background music for their videos from a list of free music items. Searching and viewing content across our platform is similar as well. All three platforms work on the same process, which means that users without significant interruptions can still see the fame overnight.
However, once you start digging the surface, you will notice that there are many differences between our platforms as well.
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To help you understand the differences between Insta Reels, TikTok, and YouTube Shorts, we will compare three of the following:
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Let’s start with the long video. The longest video across all platforms is 60 minutes. However, on YouTube Shorts, you will be limited to 15-second videos if you record the video using the feature itself. So, if you want long YouTube Shorts videos, you should leave the videos instead of recording them by default. So, in terms of flexibility, YouTube Shorts are more than just TikTok and Instagram Reels. However, TikTok recently announced that it will make its longest video from 1 minute to 3 minutes.
Regarding special effects, Instagram Reels and TikTok have much more to offer users. While TikTok has multiple green-screen options and AR features, Instagram Reels allows users to be creative by using its large filter library. YouTube Shorts have a particularly relevant name, but for now, it is very rare. If it were to meet the offerings of TikTok and Insta Reels, YouTube users would have to opt for more options in the catalog.
Both TikTok and Instagram Reels have promotional stickers, which allow developers and brands to engage with their audience. However, YouTube Shorts do not provide promotional stickers, which is especially important for businesses that want to use a unique way to gather feedback from the audience.
YouTube Shorts are also brief about ecommerce capabilities, for example, users can not shop using the feature. On the other hand, both TikTok and Instagram Reels have commercial products. In terms of ecommerce marketing capabilities, Instagram Reels is the biggest player among us.
Video options on TikTok and YouTube Shorts are restricted, as there is no direct streaming option. However, Instagram Reels allows users to share their content with their friends and followers by sending a direct message.
Do you have to use YouTube Shorts?
So, given that YouTube Shorts does not yet have a few things that TikTok and Instagram Reels have to offer, you would be surprised if using it is a good idea. Well, the honest answer to this question depends entirely on your circumstances. If you are considering launching a new channel specifically for short videos, Instagram Reels and TikTok might be a better choice.
However, if you already have a YouTube channel and are looking for options to help it grow, there is no reason why you should not use YouTube Shorts. You should keep in mind that YouTube Shorts are tied for future improvements, as it is still a new addition to the platform.