Setting a fundraising objective is essential since it ensures that you and your colleagues are on the same page regarding the desired outcomes of a fundraising campaign.
Setting and attaining fundraising objectives can be difficult, whether your fundraising campaign sets long-term targets or short-term goals.
When starting a fundraising campaign, it is critical to establish comprehensive short-term objectives. Other indications are additional components that can help your company grow.
Invest in a Good Plugin
With the right fundraising plugin and tools, your NGO can perform better and arrange fundraising activities to reach more donors than ever before.
Donation For WooCommerce enables your organization to run donation campaigns, such as developing custom donation forms, enabling text donation features, enabling crowdsourcing and peer donation alternatives on your shop, product, carts, and checkout page and ultimately determining donation prospects.
Because Donation for Woocommerce allows your team to accept digital donations, you can collect and track donor information as the annual fund activity.
This means that you can learn about your campaign’s flaws and limitations during the event. Following the event, you have to know which plans are working and which strategies need improvement for the future campaign.
Making SMART Goals
You may have noticed that descriptions of one quality frequently led to another. Defining one aspect of your aim can aid in the development of the others. Furthermore, you are not required to begin with specificity but need to follow a target-oriented approach.
Perhaps you already know when the campaign will begin and end. Knowing how long a fundraiser incorporates you and how much estimated money you will raise.
On the other hand, your fundraising aim could be to increase the average gift size of all first-time donors. One method is to modify and test suggested contribution levels on your donation forms. Change your preset gift amounts and see whether the average gift size received increases by the end of your campaign.
Increase Brand Awareness
Although the fundraising event’s goal is to earn a large sum of money, you may desire your next event to raise brand exposure. Focusing your campaigns on boosting outreach, encouraging donor participation, and sponsoring your business may expose new stakeholders to your organization who will become mainstream donors in the future.
You should use social media to spread the news about your campaign. Then, measure your reach and engagement by the number of likes, retweets, comments, and shares you receive on social media. Another way to measure this goal is to look at how many new subscribers you get from your homepage.
Add Donation Amounts to Goals
Many contributors want to know where their donations are being invested and for what reason. You have to reveal your cause, your top donors, social media followers, and subscribers are already involved with your activities, so it’s better when you timely announce your effort in the following cause. Make a connection between the assignment or unique endeavor and a specific fundraising event.
Throughout the year, you may engage in a variety of marketing activities with varying goals and objectives. These little initiatives are typically aimed at greater efforts, such as sponsoring students, feeding the poor, and assisting homeless families during the holidays.
Donation for WooCommerce’s Goal feature helps you monitor the number of donations collected for a specific campaign and gives you the capability to display these targets to your customers.
Your donation goal can be defined, measured, and displayed in many ways, including the total amount collected, percentage completed, number of donations received, number of days left, and unique donor count.
- Display a progress bar to show the collected donation amount in currency value;
- Display the goal progress bar’s value in percentage;
- Define and display the number of donations your campaign should collect before closing;
- Define and display the number of days left in your donation campaign;
- Display a unique donor count on your goal’s progress bar.
It’s critical to remember that fundraising is a never-ending process. Don’t concentrate on missteps or events that don’t bring in as much as expected. Examine and take note of your metrics and spend quality time in planning your communication effort.
And never stop honing your trade. Take the time to define your contribution goals clearly, communicate with contributors honestly inside and outside of your NGO, track your progress, celebrate successful campaigns, and maintain a positive and resilient mindset throughout the campaign.