In this day and age, social networking is the core of every business. Promotion through a wide range of social media channels starts with a good understanding of which ones to target, and how to use them for your benefit. Instagram is one such platform that’s fast gaining popularity as a photo blogging site, not just among celebrities or public figures, but also businesses that have recently started using it as an integral part of their marketing strategy.
If you’re still not convinced as to why you should be promoting your products on Instagram, here are eight reasons as to why it’s important:
- It’s visual-based Unlike other social mediums where text plays a crucial role in conveying information (or persuading someone into buying something), Instagram is all about the picture. And everyone loves pictures! From your customers to employees and most importantly, brands, businesses, and companies too!
- It’s a powerful platform This one goes without saying. Instagram has more than 300 million monthly active users which translate to an audience of about 13 million daily active users. Given its already considerable influence in the social media sphere, you can very well imagine how big it’ll be when you join in with your product or service listed on there.
- Excellent for building relationships Thanks again to the visual element of Instagram, this makes it easier and far more appealing than ever before to interact and engage with your potential customers that visit your profile regularly. You’ve got them hooked, and the best part is that they’re regularly checking up on you. This opens doors to a world of opportunity when it comes to building relationships with your followers, further strengthening your brand’s recognition among the target audience.
- Inherently viral Everything that goes up on Instagram has the potential of going viral. Why? Well because of its nature…photographs! At least once a day we see something on our news feeds or timelines that makes us not only click a ‘like’ button but also share it with friends and family through any means at our disposal (be it text messages, posts on social media websites, etc). And isn’t that what every business wants considering word-of-mouth endorsements from people you know are your top-priority audience?
- Great for building a brand’s reputation Yes, this is another element that goes hand in hand with the two reasons mentioned above. Because of its inherently viral nature, Instagram makes it easier for your company’s name to be seen by more people who could potentially become customers, which will eventually translate into an increased market share and higher revenues.
- Excellent exposure among different age groups This one is almost too good to be true considering the hundreds of millions of people on Instagram. Given how many businesses have already embraced social media marketing through Instagram, there are bound to be targeted audiences consisting of varying college students, young professionals, working-class individuals plus everyone else in between. Couple this with the fact that Instagram is location-based, and you’re suddenly looking at a really good opportunity to reach out to your targeted demographic regardless of where they are.
- More engagement rates How many times have you opened up your Facebook or Twitter news feeds only to find mostly tweets about hashtags? That’s because people are more interested in posting photos online rather than writing lengthy posts. Don’t believe me? Try this experiment for yourself if you haven’t already open up Twitter, take note of how many tweets contain images (be it links, website screenshots, etc.), then open up Instagram. You’ll notice an outburst of photographs! And much like all other social media platforms, images elicit greater responses than plain text.
- Lowered advertising costs A significant number of brands are moving towards Instagram because it’s easy to use and more importantly, the cost of using it is relatively low when compared with other popular platforms like Facebook. This means that you can easily promote your products or services without having to worry about spending a huge chunk of your marketing budget every month on advertising alone. And given how effective visual elements are at drawing people in, this “low-cost” route could very well be the best option for building brand awareness among new audiences all while running profitable campaigns.
- Makes it easier to stand out from the rest As we’ve already touched upon briefly earlier in our list, there are millions and millions of people using Instagram. This means that you’re going to have to do something special to stand out from the rest of the crowd. And one of these things is by posting photos! Why? Well, because it’s what Instagram was made for, sharing photographs through your mobile devices with your followers. It doesn’t get much easier than snapping a photo on your phone and uploading it online for all your fans to see!
- Better interaction rates among different social media channels Just like Twitter, Instagram makes it incredibly easy for its users to share images across different social media networks. For example, if you post an image on Facebook, there are many apps available that will allow you to upload a said image onto other platforms like Instagram, Pinterest, and Tumblr. This means that you can amass a wider audience by tapping into all these different networks (Facebook included of course) rather than just focusing on uploading photos to Instagram alone.
- Allows brands to be more human-centered When was the last time you remembered looking at an advertisement without feeling annoyed? I thought so… We know that it’s really difficult to get your intended market to sit down, relax and listen to what you have to say in your marketing campaign. However, it seems like this is already happening in some small way thanks to people sharing their photographs via Instagram. Allowing customers or fans alike the opportunity to post images online with your products or services is one of the best ways to get them to connect with your brand on a more personal level. Just picture it: Customers who were once strangers start talking about you and sharing information…this is where the snowball effect kicks in. If they like what you have to offer, they’ll tell their friends and so on!